BlooVision

BlooVision

Conceptualise and design a user-friendly webshop for selling gaming glasses. The webshop should cater to the needs of gamers, providing them with a seamless shopping experience and a range of gaming glasses to choose from.

Designing a webshop poses the challenge of crafting user-friendly navigation and layout to simplify the shopping experience, accommodating diverse user preferences and product complexities while ensuring smooth access to products and checkout processes.

To address this challenge, I conducted thorough user research to understand diverse preferences. I then optimised navigation by categorising products logically and implemented clear call-to-action buttons for a smoother shopping journey. Additionally, I simplified the checkout process by reducing steps and providing multiple payment options, resulting in improved user satisfaction and increased conversions.